8 Tips How to Build a Good Retail App
In our previous article we outlined What valxue mobile apps can bring to retailers. Now, we’d like to share some tips on how to build a good mobile retail app that will attract loyal users.
It’s a good idea if you:
- Analyze your target audience.
- Analyze your competitors’ apps.
Most likely your competitors will be reluctant to share it, but luckily some info you can find on the internet, in the mobile app reviews, ratings, from the app store feedback. It will help you to avoid competitors’ mistakes.
- Think of an app marketing campaign.
- Invest time in selecting development partner.
- Conside in-app feedback from customers.
It’s NOT a good idea if you:
- Build an app without specific goals in mind.
It will be easier for you to select app features if you put top priorities on one or two specific goals. As mentioned in our previous post, the app can bring value in many ways. If for example you’d like it to be a sale-driving tool it’s better to focus on product catalog and push notifications based on location features. If it’s all about raising customer loyalty and promoting brand – focus on social network integration, store news and promotion section.
- Overload the app with too many features.
The user should always be able to access the relevant information, search for the right product, see and compare its price and be able to make a quick purchase. The app navigation should be convenient, quick and intuitive. These features should be on priority. If your app abounds with too many unnecessary features, the impatient users will leave the app.
- Save budgets compromising the app quality.