Top Consumer & Enterprise Mobility Trends for 2015

2015 is promising to be a great year for those closely following the mobile world. With new technologies changing the way we do business and interact with the digital world, it is important to tailor the software they employ in a way that suits us best. In this article we will outline some of the most anticipated consumer & enterprise mobility trends that we think will impact the mobile world and spur innovation in the field of application development.

Shift from BYOD model towards COPE model

During the first half of this decade, we have seen many companies adopting a BYOD model as a solution for enterprise mobility. For some this resulted in higher employee productivity, higher retention rates and better communication within the company. But some companies have encountered several problems in such areas as privacy and confidentiality. Last year there has been a rise in alternatives to the BYOD policy. The most efficacious being Choose Your Own Device (CYOD) and Corporately Owned, Personally Enabled (COPE). The COPE, where the company provides employees with devices but allows for their further customization and unrestricted personal use. This approach solves ethical and, in some countries, legal issues when the company wipes data from a personally owned device of a terminated worker under the BYOD policy. During 2015 companies of different sizes are going to adopt the COPE model, moving away from BYOD and full enterprise ownership.

Breakthrough in mobile and contactless payments

With Apple’s long awaited move towards NFC technologies and the launch of LoopPay’s innovative products, we are expecting 2015 to become a breakthrough year in mobile and contactless payments. It will be fascinating to watch whether LoopPay, a solution that allows mobile payments to be processed through a regular magnetic strip or chip terminal, will take on less practice, but way more anticipated Apple Pay. While LoopPay does not need any special kind of integration with financial institutions or merchants, it does require users to purchase a device through which they will conduct the payments. Apple Pay, on the other hand, has a limited number of participating banks and merchants, but comes included with the iPhone and  Apple Watch. Regardless of which solution is going to end up on top, 2015 will sure see a significant rise of mobile payments.

Beacon Technology to boost mobile location services

Beacons have made quite a buzz in 2014, but the momentum it gained hit a speed bump, as many businesses didn’t quite understand the way the technology works and how its value can be realized. Originally praised as a technology that will shape the future of retail, Beacons are now becoming more talked about in banking and hospitality industries. Banks have the ability to derive most value out of this technology as most already have their own applications that can be adapted to work with Beacon technology. Having piloted the technology in some of its branches, Westpac bank in Australia had received positive results, saying that while the project was underway, client engagement has increased, sales were up and the bank received more and better customer care feedback. In 2015 we also expect gas stations, restaurants, hotels and museums to start integrating Beacon technology.

Fierce competition within the smartwatch market

After unveiling the Apple Watch in September, Apple was widely seen as a company that will finally take wearables off the ground. While Apple Watch is awaiting its release date early this year, Google has featured 6 watches under the Android wear platform, Pebble has stepped its game up with a new Pebble Steel watch and Samsung has entered final stages for moving away from Android platform switching to its. Thus, 2015 promises us fierce competition within the smartwatch market, between both, operating systems and manufacturers. A report prepared by Allied Market Research suggests that during 2015 the front line for competition is going to be the US market, and in subsequent years it will shift towards Asian economies and become a global trend. The report states that the smartwatch market has a potential to reach $32.9 billion by 2020.

In light of the above trends and forecasts, 2015 is going to be a busy year for mobile application developers and companies who want to stay connected with their consumers, as well as introduce enterprise mobility solutions. In the end, it is always the software that makes any consumer device or technology useful and profitable.