PWAs: How They Can Be Helpful for Business
Some years ago, getting a website optimized for mobile users gives businesses a competitive edge. If a business owner takes their time to create a highly responsive website that can adapt to a screen of a mobile device, offer images that load quickly, and transforming links to touch-friendly buttons, then it would allow mobile shoppers reward one’s business.
This notion was true when a majority of competitors provide a great mobile shopping experience.
These days, mobile-first web design is the gold standard. PWAs or Progressive Web Apps can offer a company an edge in doing business online. To be steps ahead of competitors, a business owner must provide a near-instantaneous mobile shopping experience to go with native app functionalities.
One may also consider search engines such as Google to reward them for embracing the era of web development practices.
Functionality and Importance
PWAs are basically an extended version of one’s native apps. It offers one the familiar feel of a native app. It’s capable of sending alerts, is very much responsive, and just about anything that goes on happens through a browser. One isn’t required to get the app installed in the device just to utilize it.
Every startup is in need of a software, a compatible native app, and an online site that can support operations. The workaround to have everything on the line can be tiresome. In addition, costs, deployment, and preserving everything separately can be too much to bear.
But with PWAs, everything is kept simple. It takes little to time to create, entails lesser time to carry out, and less cost is involved for maintenance. Not only will this be a financial investment saver, but it’s capable of saving a lot of turnaround time, which is essential for the success of a startup.
There one interesting aspect with PWAs: they offer multi-platform compatibility. One won’t need to worry about determining whether their users are using an iOS or an Android operating system. Such platform independency gives one enough room to reach out to a certain audience. What’s more, customers can look into one’s services wherever and whenever.
Marketing Effort Support
Through a PWA, plenty of opportunities are available for other marketing efforts. It lets one get creative with how they approach their consumers and unearthing different pathways for business growth. One can utilize push alerts to improve such experience. It plays an important role for new e-commerce businesses.
PWAs can be a huge benefit for e-commerce startups. Its linkable functionality has assisted e-commerce sites capitalize on made conversions. As previously indicated, its offline functionality, push alerts, rapid page loading, and home icons on the screen are features that are changing the game.
More than a fifty percent of today’s mobile sites are left abandoned if it takes several more seconds to load. The case is very similar to native apps. PWAS have been that ultimate answer to such scenarios.
Consumers are interested in being updated with the latest products, news feeds, and posts with little issue. Push alerts are always there to get them engaged constantly. One will need to ask themselves whether customers are likely to read a lengthy company newsletter or settle for a push message.
PWAs have a bright future for online businesses. While some browsers appear to be ideal for mobile users to experience the potential of this technology, other browsers have added functionality that offers support to it.
An increasing number of businesses are already considering PWAs. For startups and businesses that lack native app functionality, this is the perfect time for them to venture into PWAs. This can significantly improve their approach in how customers can interact with them online.