TOP 5 Mobile UX Design Trends for 2018

Mobile has become one of the most dominant devices in the market. The vast majority of Americans now own a cell phone and the number of mobile phone users in 2019 is expected to reach 4.68 billion making it even more important to optimize websites and apps for smartphones.

To help you keep up with the trends, we’re here to bring you the top 5 mobile UX design trends for 2018 that will help you maximize your websites and apps potential.

Designing for Bigger Screens

The latest generations of smartphones and phablets feature larger screens because people nowadays commonly view more visual content on mobile devices. It’s estimated that over half the mobile device owners currently use a phablet and with the constantly increasing screen size of popular smartphones like the iPhone X, this trends I definitely going to strong in 2018 as well.

Designing mobile apps for devices with larger screens, while beneficial, has some challenges of its own especially when it comes to providing an accessible user experience. Website and app designers will also need to take into account how they’ll optimize the UI/UX for thumb use.

Simplified User Interface

Going forward in 2018, app designers will definitely want to implement a minimalistic approach to their apps’ UI. Almost every successful app has proven that “less” can sometimes be more efficient at providing a more user-friendly experience.

Majority of the UI designs use the advantage of digital screens, remove blank screen space to add more color or content and integrate elements of minimalism to maintain simplicity without sacrificing style.

Take Advantage of Animations

Why settle for static images when you can implement interactive icons and short length videos without having to lose any functionality? Visual feedback is extremely important in a UI/UX design to bring the interface to life and improve the overall user experience.

Responsive interaction encourages deeper exploration of an app. This is why almost every popular app ranging from Tumblr to Facebook and even Google have started opting for animations rather than static images with great results. Chances are you’ll be seeing a lot more apps make the transition to animation going in2019.

Content-Centered Experience

The more simple and easy the accessibility of the content of the mobile app is, the more appealing it will be for end users. Getting rid of visual clutter and focusing on the core content has become a popular UX trend among designers nowadays.

Ridding your mobile app from all the visual clutter will really help you to highlight the content the viewer is here for, which is definitely going to be a leading web and mobile UX design trend in 2018 and going forward.

Vibrant Colors

Colors are one of the most important and persuasive elements for a designer. Colors can be used to draw attention, affect the users’ mood and invoke certain emotions and actions. Apps like Facebook and Snapchat have already started making the shift for more vibrant colors along with Google and many other prominent tech companies.

Colors are not only essentially used for artistic taste but colors also affect a large part of the functional experience of the mobile app. For instance, different types of colors are used by designers to specify between different types of notifications, greatly affecting User Experience over the long run.